One Tip To Get More Potential Clients To Read Your Blog

Developing the Next Generation of Rainmakers One Tip to Get More Potential Clients to Read Your Blog Are your potential clients reading your blog?  If not, the reason may have something to do with how you are writing it. It is almost funny. When I read blog posts by lawyers, I frequently think it would have been a great post if the last paragraph had been written as the first paragraph. As you will see below, when I looked at some of my writing from years ago, I was also guilty of violating this tip.   The inverted pyramid works (basic overview in first paragraph and then delve into more details in subsequent paragraphs) I plead guilty to doing the very thing I strongly urge bloggers not to do-bury the lead. If you want to see what I mean, read my Roads and Bridges column titled: Owner: “Keep Me Updated”. As you will see I began the column talking about a Federal Highway Administration Report on analyzing time and schedule performance on highway construction projects involving contract claims. If I had used the inverted pyramid method described above, I would have opened the column with this paragraph: Do you regularly update your schedule during construction? I know several contractors who find this burdensome. The failure to update the schedule may defeat a contractor’s otherwise valid claim for additional time and compensation, because courts routinely discount the evidentiary value of the as-built schedule created at the end of the project. The Federal Highway Administration recently issued a report detailing the importance of updating the schedule during construction. I don’t think you need to be a construction lawyer to see that providing the overview in the first paragraph would have engaged my readers more effectively. I would be interested in hearing from you on which of the other tips on the list lawyers blogging should follow.  If you get a chance offer your comments and suggestions.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.